Gene Simmons has a lot to say about branding. Tomorrow evening he will be signing copies of his new book Me Inc : Build an Army of One, Unleash Your Inner Rock God, Win in Life and Business. Simmons talks about the importance of hard work, pursuing your passion, moving to where opportunities are and more."Gene Simmons (born Chaim Witz; is an Israeli-born American rock bass guitarist, singer-songwriter, record producer, entrepreneur, actor, and television personality. Known by his stage persona The Demon, he is the bass guitarist/co-lead vocalist of Kiss, a rock band he co-founded in the early 1970s. With Kiss, Simmons has sold more than 100 million albums worldwide.
The event is free at Barnes & Noble Tribeca at 6pm.